STAND OUT
WITH ZUMPER
DIRECTION, ILLUSTRATION, MOTION
As Zumper added numerous additions to its product lineup, the need for a comprehensive showcase became clear. With just a month to turn our ideas into reality before Zumper's biggest trade show of the year, every second counted.
MY ROLE -> Copy, Art Direction, Illustration, Motion, Sound
CREATIVE DIRECTION -> Nikolai Cornell, Jessica Fritz, Allison Nesbitt
As Zumper added numerous additions to its product lineup, the need for a comprehensive showcase became clear. With just a month to turn our ideas into reality before Zumper's biggest trade show of the year, every second counted.
MY ROLE -> Copy, Art Direction, Illustration, Motion, Sound
CREATIVE DIRECTION -> Nikolai Cornell, Jessica Fritz, Allison Nesbitt
SKETCHES
Taking the lead, I began the process of crafting the script, laying the groundwork for what our video would communicate. Once approved, my focus shifted to bringing those ideas to life visually. I started with initial sketches — intentionally rough, allowing for quick iteration.
Taking the lead, I began the process of crafting the script, laying the groundwork for what our video would communicate. Once approved, my focus shifted to bringing those ideas to life visually. I started with initial sketches — intentionally rough, allowing for quick iteration.
STYLE EXPLORATIONS
Choosing the right visuals was crucial. We wanted our video to not only reflect Zumper's tech-forward ethos but also resonate with our audience. That's why we opted for a minimalist color palette and illustrations that stayed true to Zumper's unique style.
Choosing the right visuals was crucial. We wanted our video to not only reflect Zumper's tech-forward ethos but also resonate with our audience. That's why we opted for a minimalist color palette and illustrations that stayed true to Zumper's unique style.
STORYBOARDS
Once the animation and design directions were firmly set in place, I translated our vision into final storyboards and began the animation process. The final product debuted at the National Apartment Association's Apartmentalize event and became an integral part of Zumper's brand identity.
Once the animation and design directions were firmly set in place, I translated our vision into final storyboards and began the animation process. The final product debuted at the National Apartment Association's Apartmentalize event and became an integral part of Zumper's brand identity.
